The Builder's Guide to the Tech Galaxy : 99 Practices to Scale Startups into Unicorn Companies

The Builder's Guide to the Tech Galaxy 99 Practices to Scale Startups into Unicorn Companies

"Are you scaling a startup but don't belong to the fortunate few who have done so multiple times already? Many startup builders simply do not have the time to read countless books and listen to dozens of podcasts while distilling all this information down into practical lessons. That'...

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Detalles Bibliográficos
Autor principal: Schilling, Martin (-)
Otros Autores: Klugkist, Thomas
Formato: Libro electrónico
Idioma:Inglés
Publicado: Newark : John Wiley & Sons, Incorporated 2022.
Materias:
High technology industries > Management.
Internet industry > Management.
New business enterprises > Management.
Small business > Growth.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009701174706719
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • The Builder's Guide Partners
  • Table of Contents
  • Forewords
  • Building the Third Way
  • Strengthening Europe's Position in Times of Digital Transformation
  • Scale-ups as the Future of Our Economy
  • Partnerships as a Driving Force for a Strong European Tech Ecosystem
  • Boosting the Likelihood of More European Unicorns
  • Forewords
  • Preparing Europe for maturity
  • Introduction
  • North Star
  • 1 Six Dimensions of Direction
  • Purpose beyond profit
  • Practice 1: A company that makes the planet a better place
  • Company values
  • Practice 2: Guiding principles for aligning the crew
  • Business ambition
  • Practice 3: Business outcomes to aspire to in the long run
  • North Star metric
  • Practice 4: The PRIMARY metric that matters NOW
  • Value proposition
  • Practice 5: Unmet customer needs that you solve uniquely well
  • OKRs
  • Practice 6: Making direction operational
  • 2 Environmental, Social and Governance Criteria as Drivers of Business Success
  • Environmental
  • Practice 7: Measuring, reducing and offsetting your environmental footprint with clear responsibilities and targets
  • Social
  • Practice 8: Building a culture that embraces diversity and inclusion
  • Governance
  • Practice 9: Establishing internal governance that facilitates growth, compliance, and employee representation
  • People &amp
  • Mindset
  • 3 People (HR) Excellence: Attracting, Developing and Retaining an A+++ Crew
  • OKRs
  • Practice 10: Establishing the right people OKRs
  • Organizational chart and roles
  • Practice 11: Defining the roles &amp
  • responsibilities for a people function
  • Practice 12: Scaling the right people roles at the right time
  • Recruiting &amp
  • candidate experience
  • Practice 13: Building the candidate sourcing muscle.
  • Practice 14: Evaluating candidates in record time while creating an outstanding candidate experience
  • Practice 15: Boosting the offer acceptance rates
  • Organizational development
  • Practice 16: Establishing a strong job architecture with clear levels, career paths and tracks
  • Practice 17: Putting fair appraisal and promotion processes in place
  • Employee experience
  • Practice 18: Driving employee happiness by enabling meaning, mastery, psychological safety, autonomy and community
  • Employee stock option programs
  • Practice 19: Building the right employee stock option program
  • 4 Scale-Up Mindset: Principles to bridge organizational silos
  • Obsession with customer experience
  • Practice 20: Improving key customer journey experiences as a top priority for leaders
  • Impossible is nothing
  • Practice 21: Setting impossible-is-nothing goals by thinking "and," not "or"
  • Learn-it-all beats know-it-all
  • Practice 22: Embracing learning cycles by establishing psychological safety and an idea meritocracy
  • Autonomy to act
  • Practice 23: Empowering cross-functional teams to make decisions rapidly &amp
  • independently
  • Functional Excellence in Scale-Ups
  • 5 Product Management Excellence: Launching products that create value for customers
  • OKRs
  • Practice 24: Establishing the right product OKRs
  • Organizational chart and roles
  • Practice 25: Defining the roles &amp
  • responsibilities for a product function
  • Practice 26: Scaling the right product roles at the right time
  • Product vision &amp
  • direction
  • Practice 27: Developing a clear product vision and deriving your roadmap from it
  • Practice 28: Focusing your product organization on outcomes, not just designing a "feature factory"
  • Practice 29: Investing in the core product while pushing adjacent opportunities and venture bets
  • Product development process.
  • Practice 30: Creating a crystal-clear picture of your target customers
  • Practice 31: Aligning your product value proposition with the underserved needs of your customers
  • Practice 32: Developing your roadmap as a communication tool with the right prioritization logic
  • Product management basics
  • Practice 33: Getting the brand and product design right early on
  • Practice 34: Building a thriving user research engine quickly
  • Practice 35: Implementing best-in-class product management tools
  • 6 Technology Excellence: Creating scalable and secure tech platforms for future growth
  • Practice 36: Establishing the right technology OKRs
  • Organzational charts and roles
  • Practice 37: Defining the roles &amp
  • responsibilities for a technology function
  • Practice 38: Scaling the right technology roles at the right time
  • Your way of agile development
  • Practice 39: Creating your own version of agile development
  • Development operations (DevOps)
  • Practice 40: Establishing lean software development principles
  • Practice 41: Establishing technical DevOps practices for continuous delivery
  • Practice 42: Enabling a team of doers through the right DevOps culture
  • Scalable architecture
  • Practice 43: Creating a "good enough" software architecture that can evolve over time
  • Practice 44: Establishing a resilient cloud architecture
  • Information security
  • Practice 45: Mitigating the top 10 web applications' security risks
  • Practice 46: Integrating the key information security practices into design, development and deployment early on
  • Data management
  • Practice 47: Democratizing data with self-service data tools while building a scalable data architecture
  • 7 B2C Marketing Excellence: Scaling up with minimal expense and maximum customer retention
  • OKRs
  • Practice 48: Establishing the right marketing OKRs.
  • Organizational chart and roles
  • Practice 49: Defining the roles &amp
  • responsibilities for a marketing function
  • Practice 50: Scaling the right marketing roles at the right time
  • Marketing basics
  • Practice 51: Establishing a single source of truth for key marketing and growth KPIs
  • Practice 52: Bridging the gap between marketing quants and creative brains
  • Practice 53: Equipping your teams with the right marketing and growth tools
  • Practice 54: Finding your product-channel fit quickly and maintaining it
  • Organic and viral marketing
  • Practice 55: Leveraging the power of organic conversions to drive down customer acquisition costs
  • Practice 56: Getting your PR machine up with trust
  • Paid online marketing
  • Practice 57: Harnessing the six key hacks for buying online ads efficiently
  • Offline marketing
  • Practice 58: Leveraging the power of offline marketing in the digital age
  • Monetization
  • Practice 59: Nailing your monetization strategy to drive revenue
  • Growth hacking
  • Practice 60: Establishing cross-functional growth hacking teams for activation, retention and monetization
  • 8 B2B Sales Excellence: Creating brand advocates &amp
  • pipelines full of sales opportunities
  • OKRs
  • Practice 61: Establishing the right sales OKRs
  • Organizational chart and roles
  • Practice 62: Defining the roles &amp
  • responsibilities for a sales function
  • Practice 63: Scaling the right sales roles at the right time
  • Sales playing field
  • Practice 64: Exploiting the right niches
  • Sales basics
  • Practice 65: Creating a commission plan that fits your growth stage
  • Practice 66: Enabling your sales teams with the right sales tech stack
  • Practice 67: Attracting and hiring a world-class sales team
  • Practice 68: Training and coaching a "challenger" sales team
  • Practice 69: Getting your basic sales pitch in place.
  • Qualifying and closing leads
  • Practice 70: Becoming rigorous with lead qualifications
  • Practice 71: Enabling your sales teams to close leads
  • Retaining and "farming" customers
  • Practice 72: Measuring customer health to predict and prevent customer churn
  • 9 Service Operations Excellence: Resolving customer inquiries while delivering the wow factor
  • OKRs
  • Practice 73: Establishing the right service operations OKRs
  • Let's look at each objective in more detail.
  • Organizational chart and roles
  • Practice 74: Defining the roles &amp
  • responsibilities for a service operations function
  • Practice 75: Scaling the right service operations roles at the right time
  • Preventing contacts
  • Practice 76: Preventing unnecessary contacts in the first place
  • Deflecting contacts
  • Practice 77: Deflecting transactional contacts to an automated self-help
  • Resolving contacts
  • Practice 78: Investing in a hybrid operating model and specialization to ensure availability at all times
  • Practice 79: Resolving customer inquiries with autonomous teams and close-knit performance management
  • Practice 80: Investing in Lean Six Sigma processes while giving teams enough room to create moments of service delight
  • Practice 81: Investing in a loosely coupled, yet highly integrated suite of service tools
  • Practice 82: Steering external partners to jointly drive business goals
  • Practice 83: Boosting back-office throughput with performance management, automation and centers of excellence
  • Practice 84: Investing in resilience to quickly recover from demand and supply shocks
  • 10 Supply Chain Excellence: Shipping customer happiness consistently
  • OKRs
  • Practice 85: Establishing the right supply chain OKRs
  • Organizational chart and roles
  • Practice 86: Defining the roles &amp
  • responsibilities for a supply chain operations function.
  • Practice 87: Scaling the right supply chain roles at the right time.

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