How to do better creative work
This is a complete guide to creating effective and award winning creative work. Harrison reveals the dynamic that lies at the heart of all great work and provides a step-by-step process to ensure you too produce award winning creative work that sells.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow :
Prentice Hall Business
2009.
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009689938306719 |
Tabla de Contenidos:
- Introduction: Does the world need another book about creative work? 1) How to be more creative 2) How to create an environment in which better work will flourish 3) Problem/solution. Or how to have a big marketing idea 4) Getting your big idea down on paper 5) Relevant abruption. Or what a big creative idea looks like 6) How to build a brand and get response - the old way and the new 7) How to sell creative work 8) How to get the best from a creative department Conclusion: I hope I haven't wasted your time Index Acknowledgements
