APA (7th ed.) Citation

McDonald, M., & Wilson, H. (2016). Marketing plans: How to prepare them, how to profit from them (Eighth edition.). Wiley.

Chicago Style (17th ed.) Citation

McDonald, Malcom, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Profit from Them. Eighth edition. Hoboken: Wiley, 2016.

MLA (9th ed.) Citation

McDonald, Malcom, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Profit from Them. Eighth edition. Wiley, 2016.