The Social Impact Advantage

The Social Impact Advantage

"Our society is at a crossroads. It is no longer enough to have the best product or the most value add for your customers. Today consumers are considering more than just product quality and price. They are looking at how your company aligns with their values, how tapped into the social climate...

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Detalles Bibliográficos
Autor principal: Boyea-Robinson, Tynesia (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill Education 2022.
Edición:1st ed
Materias:
Social responsibility of business.
Customer relations.
Organizational change.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009686299706719
Tabla de Contenidos:
  • Intro
  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Foreword: The Future of Business Is Delivering Value to All Stakeholders
  • Introduction: Harnessing the Power of the Moonshot Mindset
  • CHAPTER 1 Why Your Customers Want You to Be Good, and What You Can Do About It
  • CHAPTER 2 Achieving Equitable Impact Through Your Business Model
  • CHAPTER 3 Achieving Equitable Impact Through Your Spending
  • CHAPTER 4 Achieving Equitable Impact by Investing in Your People
  • CHAPTER 5 Build Your CapEQ to Make an Equitable Impact
  • Conclusion: Changing How YOU Do Business
  • Acknowledgments
  • Notes
  • Index.

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