Digital product management
Digital Product Management demonstrates how to develop new products, launch them into the market and deliver business outcomes through the maturity of your product. With this book, you'll learn how to deliver results, through developing your influence, creating a supportive team culture and man...
| Other Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Swindon, England :
BCS Learning and Development Ltd
[2022]
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009686276306719 |
Table of Contents:
- Front Cover
- Half-Title Page
- BCS, The Chartered Institute for It
- Title Page
- Copyright Page
- Dedication
- Contents
- List of figures and tables
- Authors
- Foreword
- Acknowledgements
- Abbreviations
- Preface
- 1. What is Digital Product Management?
- Introduction
- Digital transformation and digital products
- Introducing digital products
- Digital products are a team sport
- The role of the product manager
- Horizons of digital product management
- Product management is about managing
- Case study: Unparkr
- Key takeaways
- 2. Product Vision: Enabling Customer Value
- Exploring customer needs
- A word of warning
- Forming a clear value proposition
- What is value?
- Empathy maps
- Finding a valuable problem
- Kano analysis
- Product vision
- Finding the opportunity
- Mapping JTBD and the value proposition
- Case study: Unparkr's jobs-to-be-done
- Key takeaways
- 3. Product Strategy: Creating Business Value
- Product strategy
- Key product benefits and differentiation
- Creating and capturing business value
- The Unparkr business model
- Key takeaways
- 4. Product Roadmaps
- What is a roadmap?
- Roadmap audience
- Building the roadmap
- Roadmaps and other artefacts
- Presenting your roadmap
- Roadmap timescales
- Integrating roadmaps across teams
- Your roadmap will never be perfect
- Case study: example roadmaps
- Key takeaways
- 5. Discovering and Designing a Valuable Customer Experience
- What is customer experience?
- What is design and why do we need it?
- Problem and feature identification
- There's more to a product than its tangible features
- Problem and feature prioritisation
- Case study: Unparkr - meeting journeys and valuable features
- Key takeways
- 6. Data-Driven Decisions
- Why data-driven decisions?
- A journey of discovery
- Discovering uncertainties.
- Key milestones and metrics
- Creating new products versus improving existing ones
- Case study: Unparkr - example experiments
- Key takeaways
- 7. Development
- Agile development life cycles
- Preparing for development
- What happens in a sprint?
- Re-platforming
- Product team roles during development
- Working with Scrum masters or delivery managers
- Key takeaways
- 8. Managing for Results
- Managing by influence
- Managing your own time
- Finding and starting product communities
- Key takeaways
- Recommended reading
- Glossary
- Index
- Back Cover.
