Cita APA (7a ed.)

Bendle & Farris, P. W. (2021). Key marketing metrics: The 50+ metrics every manager needs to know (3rd ed.). Pearson Education, Limited.

Cita Chicago Style (17a ed.)

Bendle y Paul W. Farris. Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know. 3rd ed. Harlow, England: Pearson Education, Limited, 2021.

Cita MLA (9a ed.)

Bendle y Paul W. Farris. Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know. 3rd ed. Pearson Education, Limited, 2021.