Green Persuasion : Advertising, Voluntarism, and America's Public Lands

Green Persuasion Advertising, Voluntarism, and America's Public Lands

"Offers a history of Take Pride in America, a program launched during the Reagan administration to encourage citizens to assume greater responsibility for the care of public lands through voluntary efforts. Working with the Interior Department, the Advertising Council promoted the new initiativ...

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Detalles Bibliográficos
Autor Corporativo: Smithsonian Institution Scholarly Press, issuing body (issuing body)
Otros Autores: Stine, Jeffrey K., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Washington, D.C. : Smithsonian Scholarly Press 2021.
Colección:Smithsonian contribution to knowledge.
Materias:
Take Pride in America > History.
Advertising, Public service > United States > History.
Public lands > United States > Management > History.
Volunteer workers in conservation of natural resources > United States > History.
United States.
History.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009686122106719
Tabla de Contenidos:
  • The rise of public service advertising
  • Keep America beautiful
  • Voluntarism in American history and culture
  • Ronald Reagan's environmental record
  • Take Pride in America
  • Take Pride's political constituencies
  • George H. W. Bush and A Thousand Points of Light
  • George W. Bush and Take Pride's Revival.

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