The ultimate guide to compact cases case research, writing, and teaching
Filled with annotated examples, checklists, and writing prompts, this practical guide takes readers through the research, writing, and teaching of short, Compact Cases. Tips are offered for managing student case writing projects, teaching with cases online, using data visualization to enhance studen...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited
[2022]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009686039106719 |
Tabla de Contenidos:
- Intro
- Half Title Page
- Title Page
- Contents
- About the Author
- Copyright Page
- 1: Why Write Compact Cases?
- A Very Brief and Hopefully Not Boring History of Cases
- Defining Teaching Cases Today
- What Do I Need to Know to Write Cases?
- Great Case Writers
- Why Write Cases?
- Let's Begin the Case Writing Adventure!
- 2: Compact Cases Versus Traditional Cases
- But They Haven't Read the Case!
- Tips for Encouraging Student Reading of Assigned Materials
- Tips for Case Writing to Encourage Better Reading Habits
- Elements of a Compact Case
- Differences in Learning Objectives
- Short Cases from the Instructor's Perspective
- Short Cases from the Student's Perspective
- Primary Differences Between Short and Traditional Cases
- 3: Finding a "Good Idea" for a Compact Case
- Case Ideation Criteria for Compact Cases
- Good Ideas for Compact Cases
- Bad Ideas for Compact Cases
- Finding Good Case Ideas
- Types of Cases
- Descriptive or Illustrative Cases
- Evaluative Cases
- Decision-focused Cases
- Other Case Types
- Beginning Your Case Writing Journey
- 4: Researching a Compact Case
- The Difference Between Storytelling and Research1
- The Importance of Research Methodology in Case Writing
- Data Sources
- Primary Data Sources
- Secondary Data Resources
- Quasi-primary Data Sources
- Triangulation
- Primary or Secondary Research? What Gets Published?
- Case Releases
- Disguised Versus Fictionalized Cases
- Differences Between Fictionalized and Disguised Cases
- Do Journals Publish Fictionalized "Cases"?
- Why Not Fictionalized "Cases"?
- Rules for Disguised Cases
- Disguise Tips
- Research Ethics for Case Writers
- 5: Writing a Compact Case
- Case Writing Conventions
- Compact Case Components
- Opening Hook
- Five Ws and an H Framework
- Length of the Hook
- What Not To Do.
- Industry Background
- Company History
- Manager(s)
- Secondary Sources
- Primary Sources
- Problem/Case Focus
- Informative
- Keeping it Short by Avoiding Detours
- Keeping it Interesting
- Leaving Out Personal Feelings or Biases
- Don't Tell Us - SHOW Us!
- Omitting History or Key Facts
- Selecting a Point of View
- Presenting Different Perspectives
- Closing Hook
- What To Do
- What Not To Do
- Data Visualization Trends Demand Improvements in Case Exhibits
- Increased Encounters With Visualization
- Buried Alive in Data
- Everybody's Doing It!
- Tips for Data Visualizations in Case Exhibits
- Graphs
- Financial Statements
- Maps
- Diagrams/Charts
- Photos
- Videos
- The Writing Process
- Compact Case Word Budget
- Our Journey Ends, or Does it?
- Editing the Case
- Editing Checklist
- A Final Caveat
- 6: Writing the Teaching Note for a Compact Case
- Purpose of the IM/TN
- Case Writer
- Adopting Instructors
- Evaluators
- Editors and Reviewers
- Deans and Tenure Committees
- Components of the IM
- Synopsis/Case Summary
- Evaluating a Case Synopsis
- Additional Synopsis Elements
- Pedagogical Usage
- Learning Objectives (LOs)
- Effective LO Examples
- Frequently Observed Problems with LOs
- Lack of LOs. Reviewers have been trained to evaluate the quality of cases on their ability to achieve the case's LOs. Many reviewers begin their reviews by turning to the LOs and reading them before reading the case itself. If no LOs are included in the I
- LOs Versus Assignment Questions. Novice case writers sometimes confuse LOs with assignment questions. The focus of well-written LOs should be on student learning resulting from the completion of the case assignment, not the assignment itself. Instead of s.
- Improper Sequencing of LOs Learning taxonomies describe different levels of critical thinking in a hierarchy from the lowest levels. Likewise, the LOs for a case should be sequenced beginning with the lowest levels and building toward the more complex lev
- Lack of Alignment of LOs Novice case writers sometimes write LOs that are not tightly linked to the focus of the case or to the discussion questions and subsequent analysis. Reviewers express surprise (and not in a good way) at the disconnect between the
- Too Many LOs It is tempting to believe that our well-crafted case can deliver on many LOs - it is the multipurpose tool that can do everything. Just as was discussed earlier, the inclusion of too many LOs can have negative consequences. Those pesky review
- Research Methodology
- Effective Research Methodology Sections
- Discussion Questions (List)
- Characteristics of Effective Discussion Questions
- Teaching Strategy
- Theory Discussion
- Scholarly Contribution of the IM
- Content of the Theoretical Discussion Section
- Using Theoretical Linkages to Distinguish Your Case
- Additional Readings and Supplementary Materials
- Discussion Questions and Answers
- Characteristics of "Good" Answers
- Characteristics of Unacceptable Answers
- Checking the Answers to the Discussion Questions
- Epilogue
- IM for Compact Cases Versus Traditional Cases
- 7: Writing Compact Cases with Students
- Benefits of the Case Writing Assignment
- Student Benefits
- Case Writing Skills Are Needed Business Skills
- Instructor Benefits
- The Challenges of the Case Writing Assignment
- Student Challenges
- Instructor Challenges
- Structuring the Case Writing Project
- Individuals or Teams
- Length of Case
- Type of Analysis
- Peer Feedback
- Conference Workshop Presentation
- Publication Process.
- How to Do it - Learning from the Experience of Others
- Timeline for MBA Case Writing Assignment
- The Undergraduate Case Assignment Example
- Pestel Analysis for the [Industry Name] Industry
- Value Chain Analysis for [Name of Firm]: (Use this OR the RBV, not both)
- Evaluating Student Cases
- Student Response to the Case Assignment
- 8: Publishing a Compact Case
- Why Publish?
- Getting Your Compact Case Ready for Journal Submission
- Step 1: Test Your Case in the Classroom
- Step 2: Revise the Case and IM to Incorporate Feedback
- Step 3: Present Your Case at a Case Conference
- Step 4: Select a Journal for Publication
- Step 5: Revise to Comply with Journal Guidelines
- Step 6: Submit Your Case!
- Step 7: Be Patient
- The Publication Process
- Responding to Reviewers
- What Not To Do
- What To Do
- Five Simple Rules for Writing a Response to Reviewers
- Activities Post Case Acceptance
- 9: Teaching with Compact Cases
- The Case for Teaching with Cases
- Cases Encourage the Development of Effective Communication Skills
- Cases Stick with Students Beyond the Classroom
- Design, Assign, and Align
- Case Teaching Modalities
- Teaching with Cases Online
- Motivating Case Preparation Regardless of Modality
- Tools for Teaching Cases Online
- Best Practices for Online Case Pedagogy
- Challenges for Online Case Pedagogy
- Teaching Tips for Compact Cases
- What Have We Learned about Case Teaching?
- 10: Looking to the Future
- Final Thoughts
- Appendix 1: Annotated Copy Chipotle Case
- Appendix 2: Annotated Copy Chipotle Instructor's Manual
- Index.
