Principles of marketing
"These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today's marketers have added a host of new-age tools for engaging consumers,...
| Other Authors: | , , , |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Harlow, England :
Pearson
2020
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| Edition: | Eighth European edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009681636706719 |
