Learning path UX strategy

"User experience strategy entails a blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This Learning Path provides you with a methodical set of lightweight strategy tools and techniques to help you and your team craft inn...

Descripción completa

Detalles Bibliográficos
Otros Autores: Levy, Jaime, on-screen presenter (onscreen presenter)
Formato: Vídeo online
Idioma:Inglés
Publicado: [Place of publication not identified] : O'Reilly Media 2017.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009676317606719
Tabla de Contenidos:
  • Principles and benefits of UX strategy / Jaime Levy
  • Conducting competitive research and analysis : harvesting insights for devising an innovative product / Jaime Levy
  • Creating prototypes to test product market fit : UX strategy tactics for value / Jaime innovation discovery / Jaime Levy
  • Conducting methodical guerrilla user research : a cost-efficient process for gaining measurable insights / Jaime Levy
  • Designing for conversion : using metrics to increase customer engagement / Jaime Levy.