International luxury brand strategy
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.The book gives an overview of how a luxury brand is created through the understanding a...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
London :
Routledge
2019.
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| Edition: | 1st |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009674736806719 |
