Customer relationship management (CRM) for medium and small enterprises : how to find the right solution for effectively connecting with your customers

Customer relationship management (CRM) for medium and small enterprises how to find the right solution for effectively connecting with your customers

Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run t...

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Detalles Bibliográficos
Otros Autores: Specchia, Antonio, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, NY ; Abingdon, Oxon : Routledge [2022]
Edición:First edition
Materias:
Relationship marketing.
Customer relations > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009674731906719
Tabla de Contenidos:
  • AcknowledgmentsAbout the AuthorCHAPTER 1: Understanding the CRMCHAPTER 2: The value for the organisationCHAPTER 3: Sales Process managementCHAPTER 4: Leads GenerationCHAPTER 5: Helping people (Customer Service)CHAPTER 6: Data ArchitectureCHAPTER 7: Reporting and forecastingCHAPTER 8: Implementing a CRMCHAPTER 9: How to select a CRM platform

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