Transforming an idea into a business with design thinking : the structured innovation approach from the Silicon Valley

Transforming an idea into a business with design thinking the structured innovation approach from the Silicon Valley

Detalles Bibliográficos
Otros Autores: Alam, Mashhood, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, New York ; London, [England] : Routledge 2019.
Edición:1st ed
Materias:
Product design.
New business enterprises > Management.
Industrial design.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009673514406719
Tabla de Contenidos:
  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Dedication Page
  • Table of Contents
  • Foreword
  • Acknowledgments
  • Preface
  • Chapter 1 Democratizing Entrepreneurship
  • 1.1 Why Another Book on Entrepreneurship?
  • 1.2 A Mind-set for Growth
  • 1.3 Basic Essence of This Innovation Approach
  • 1.4 A Primer on Design Thinking
  • 1.4.1 Traditional Approach
  • 1.4.2 The New Design Thinking Approach
  • 1.4.3 Empathy
  • 1.4.4 Have a Better Understanding of the Problem before Thinking of the Solution
  • 1.4.5 Collaboration with Diverse Perspectives
  • 1.4.6 Build Prototype
  • 1.4.7 Get Feedback from Target User
  • 1.4.8 Iterate
  • 1.5 Mind-sets for Design Thinking
  • 1.6 Creative Leadership
  • 1.7 Best Way to Get the Best out of This Approach
  • 1.7.1 Build a Team
  • 1.7.2 Review the Framework with the Team
  • 1.7.3 Collaborative Engagement
  • 1.7.4 Capture Assumptions
  • 1.7.5 Guidance
  • Chapter 2 The Three Stages Plus One
  • 2.1 Let Your Curiosity Drive Your Endeavor
  • 2.1.1 Questions for the First Stage
  • 2.1.2 Questions for the Second Stage
  • 2.1.3 Questions for the Third Stage
  • 2.1.4 Questions for the Fourth Stage
  • 2.2 Failing Early, and Failing Fast
  • 2.3 The Problem Statement
  • 2.3.1 Template
  • 2.3.2 Example
  • 2.3.3 Guidance
  • 2.3.3.1 Session Lead
  • 2.3.3.2 Three-minute Self-brainstorm
  • 2.3.3.3 Team Brainstorm
  • 2.3.3.4 Document Assumptions
  • 2.4 Overview of the Transform3+1 Framework
  • Chapter 3 Stage 1: Understand Problem to Grasp Desirability
  • 3.1 Step 1: Stakeholders
  • 3.1.1 Target Stakeholders
  • 3.1.2 Connected Stakeholders
  • 3.1.3 Influenced Stakeholders
  • 3.1.4 Stakeholder Template
  • 3.1.5 Guidance
  • 3.1.5.1 Session Lead
  • 3.1.5.2 Three-minute Self-brainstorm
  • 3.1.5.3 Team Brainstorm
  • 3.1.5.4 Document Assumptions
  • 3.1.5.5 Review Prior Steps
  • 3.2 Step 2: Research
  • 3.2.1 Planning.
  • 3.2.2 Empathetic Observation
  • 3.2.3 Genuine Curiosity
  • 3.2.4 Being Inquisitive Is Good, Without Being Intrusive!
  • 3.2.5 Adopt a Beginner's Mind-set
  • 3.2.6 Don't Judge
  • 3.2.7 Question Everything
  • 3.2.8 Be Genuinely Curious
  • 3.2.9 Find Patterns
  • 3.2.10 Listen, Intently
  • 3.2.11 Suggestions for User Engagement
  • 3.2.12 Engagement Guidelines with the User
  • 3.2.12.1 Guidelines for Interviewer
  • 3.2.12.2 Guidelines for Note Taker
  • 3.2.12.3 Sample Questions for Interview
  • 3.2.13 Template
  • 3.2.14 Example
  • 3.2.14.1 Guidance
  • 3.2.14.3 Document Assumptions
  • 3.3 Step 3: Persona
  • 3.3.1 Template
  • 3.3.2 Example
  • 3.3.2.1 Guidance
  • 3.3.2.2 Document Assumptions
  • 3.3.2.3 Review Prior Steps
  • 3.4 Step 4: Current Journey
  • 3.4.1 Current Journey Template
  • 3.4.2 Current Journey Example
  • 3.4.2.1 Guidance
  • 3.4.2.2 Document Assumptions
  • 3.4.2.3 Review Prior Steps
  • 3.5 Step 5: User's Perspective
  • 3.5.1 Template
  • 3.5.2.1 Guidance
  • 3.5.2.2 Document Assumptions
  • 3.5.2.3 Review Prior Steps
  • Chapter 4 Stage 2: Devise Solution to Determine Feasibility
  • 4.1 Step 6: Ideation
  • 4.1.1 Guidance
  • 4.1.1.1 Session Lead
  • 4.1.1.2 Document Assumptions
  • 4.1.1.3 Review Prior Steps
  • 4.2 Step 7: Prioritization
  • 4.2.1 Template
  • 4.2.2 Example
  • 4.2.3 Guidance
  • 4.2.3.1 Document Assumptions
  • 4.2.3.2 Review Prior Steps
  • 4.3 Step 8: End-to-end Experience Vision
  • 4.3.1 Template
  • 4.3.2 Example
  • 4.3.3 Guidance
  • 4.3.3.1 Document Assumptions
  • 4.3.3.2 Review Prior Steps
  • 4.4 Steps 9 and 10: Prototype and Test
  • 4.4.1 Prototyping
  • 4.4.2 Testing
  • 4.4.3 Do's and Don'ts for Session Lead
  • 4.4.3.1 Do's
  • 4.4.3.2 Don'ts
  • 4.4.4 Do's and Don'ts for Note Taker
  • 4.4.4.1 Do's
  • 4.4.4.2 Don'ts
  • 4.4.5 User Feedback Template
  • 4.4.6 Example
  • 4.4.7 Guidance
  • 4.4.7.1 Document Assumptions.
  • 4.4.7.2 Review Prior Steps
  • 4.5 Step 11: Use Case
  • 4.5.1 Template
  • 4.5.2 Example
  • 4.5.3 Guidance
  • 4.5.3.1 Document Assumptions
  • 4.5.3.2 Review Prior Steps
  • 4.6 Step 12: Experience Implications
  • 4.6.1 Template
  • 4.6.2 Example
  • 4.6.3 Guidance
  • 4.6.3.1 Document Assumptions
  • 4.6.3.2 Review Prior Steps
  • Chapter 5 Stage 3: Craft Business to Know Viability
  • 5.1 Step 13: Business Context
  • 5.1.1 Business Context Template
  • 5.1.2 Example
  • 5.1.3 Guidance
  • 5.1.3.1 Document Assumptions
  • 5.1.3.2 Review Prior Steps
  • 5.2 Step 14: Value Proposition
  • 5.2.1 Template
  • 5.2.2 Example
  • 5.2.3 Guidance
  • 5.2.3.1 Document Assumptions
  • 5.2.3.2 Review Prior Steps
  • 5.3 Step 15: Business Model
  • 5.3.1 Value Proposition
  • 5.3.2 Value Delivery
  • 5.3.3 Value Creation
  • 5.3.4 Value Partnering
  • 5.3.5 Value Capture
  • 5.3.6 Value Funding
  • 5.3.7 Template (Figure 5.7)
  • 5.3.8 Guidance
  • 5.3.8.1 Document Assumptions
  • 5.3.8.2 Review Prior Steps
  • 5.3.9 Bringing It All Together
  • 5.4 Step 16: Elevator Pitch
  • 5.4.1 Template
  • 5.4.1.1 Short Version
  • 5.4.1.2 Longer Version
  • 5.4.2 Example
  • 5.4.3 Guidance
  • 5.4.3.1 Document Assumptions
  • 5.4.3.2 Review Prior Steps
  • Chapter 6 Stage 4: Manage Risk to Handle Uncertainty
  • 6.1 Step 17: Assumptions
  • 6.1.1 Impact
  • 6.1.2 Template
  • 6.2 Step 18: Risk Assessment
  • 6.2.1 Calculation
  • Chapter 7 Go Ahead and Transform Your Idea
  • About the Author
  • Index.

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