Innovation management and new product development
Explore key concepts of managing innovation and engage with latest developments in the field. Innovation Management and New Product Development, 7th edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provi...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow :
Pearson
2021.
Harlow, England : [2021] |
| Edición: | 7th edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009670139006719 |
Tabla de Contenidos:
- Part One Innovation management
- 1. Innovation management: an introduction
- 2. National systems of innovation and entrepreneurship
- 3. Public sector innovation
- 4. Managing innovation within firms
- 5. Operations and process innovation
- Part Two Turning technology into business
- 6. Managing intellectual property
- 7. Managing organisational knowledge
- 8. Strategic alliances and networks
- 9. Management of research and development
- 10. Open innovation and technology transfer
- Part Three New product development 11. Business models
- 12. Market adoption and technology diffusion
- 13. New product development
- 14. Market research and its influence on new product development
- 15. Managing the new product development process
- Index.
