Innovation management and new product development
Explore key concepts of managing innovation and engage with latest developments in the field. Innovation Management and New Product Development, 7th edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provi...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Harlow :
Pearson
2021.
Harlow, England : [2021] |
| Edition: | 7th edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009670139006719 |
Table of Contents:
- Part One Innovation management
- 1. Innovation management: an introduction
- 2. National systems of innovation and entrepreneurship
- 3. Public sector innovation
- 4. Managing innovation within firms
- 5. Operations and process innovation
- Part Two Turning technology into business
- 6. Managing intellectual property
- 7. Managing organisational knowledge
- 8. Strategic alliances and networks
- 9. Management of research and development
- 10. Open innovation and technology transfer
- Part Three New product development 11. Business models
- 12. Market adoption and technology diffusion
- 13. New product development
- 14. Market research and its influence on new product development
- 15. Managing the new product development process
- Index.
