Trott, P. (2021). Innovation management and new product development (7th edition.). Pearson.
Chicago Style (17th ed.) CitationTrott, Paul. Innovation Management and New Product Development. 7th edition. Harlow: Pearson, 2021.
MLA (9th ed.) CitationTrott, Paul. Innovation Management and New Product Development. 7th edition. Pearson, 2021.
Warning: These citations may not always be 100% accurate.