Strategic management and competitive advantage : concepts and cases

Strategic management and competitive advantage concepts and cases

For courses in strategy and strategic management. Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections th...

Descripción completa

Detalles Bibliográficos
Otros Autores: Barney, Jay B., author (author), Hesterly, William S., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow, England : Pearson Education Limited [2019]
Edición:Sixth edition ; Global edition
Materias:
Strategic planning.
Business planning.
Industrial management.
Libros electrónicos.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009670137906719

Ejemplares similares

Ejemplares similares