Public relations, branding and authenticity : brand communications in the digital age

Public relations, branding and authenticity brand communications in the digital age

"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challen...

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Detalles Bibliográficos
Otros Autores: Rees, Sian (Associate professor), author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York, NY : Routledge 2020.
Colección:Routledge new directions in public relations and communication research.
Materias:
Branding (Marketing)
Public relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009669530906719
Tabla de Contenidos:
  • 1. Introduction
  • 2. Public relations history re-imagined
  • 3. The digital public relations turn
  • 4. Communicating the projective organization
  • 5. The riparian brand
  • 6. Justification and corporate social responsibility
  • 7. Public relations for digital media brands
  • 8. Crisis management in the digital age
  • 9. Public relations industry perceptions
  • 10. The Authentic brand wheel
  • 11. The authenticity managers.

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