Employer branding for competitive advantage : models and implementation strategies

Employer branding for competitive advantage models and implementation strategies

"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to...

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Detalles Bibliográficos
Otros Autores: Rana, Geeta, editor (editor), Agarwal, Shivani, editor, Sarma, Ravindra, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Boca Raton, Florida ; London ; New York : CRC Press [2021]
Edición:First edition
Materias:
Employees > Recruiting.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009669529806719
Tabla de Contenidos:
  • Cover
  • Half Title
  • Series Information
  • Title Page
  • Copyright Page
  • Table of contents
  • Preface
  • Acknowledgments
  • Editors
  • Contributors
  • 1 Modeling Drivers of Employer Branding: Agile Role of HR
  • Introduction
  • Meaning and Definition
  • Literature Review
  • Research Methodology
  • Discussion
  • Conclusion
  • References
  • 2 Assessing the Validity of Employer Branding and Predicting Its Talent-Oriented Outcomes: An Employee's Perspective
  • Introduction: Employer Branding as a New Dimension
  • Objectives of the Study
  • The objectives of the study were to
  • Employer Branding in Indian Context
  • Conceptual Framework and Hypotheses Development
  • H1: Employer branding significantly affects talent management
  • Research Design and Methodology
  • Sample
  • Data Analysis
  • Scale Purification: Exploratory Factor Analysis
  • Results
  • Scale Validation: Confirmatory Factor Analysis
  • Reliability
  • Validity
  • Common Method Variance
  • Structural Equation Modeling (SEM)
  • Discussion
  • Managerial Implications
  • Limitations of the Study and Future Research Direction
  • Conclusion
  • References
  • 3 The Role of Employer Branding in the Creation of Powerful Corporate Brands
  • Introduction
  • The Corporate Brand
  • Integrating Employer Branding with Corporate Branding
  • Employer Branding, Psychological Contract, and Psychological Ownership
  • Role of Employees in Corporate Branding
  • Significance of Having Committed Employees for a Corporate Brand
  • Conclusion
  • References
  • 4 Toward an Integration of the Collaborator's Experience in the Digital Management of the Employer Brand
  • Introduction
  • Toward Digitalization of Employer Brand Management
  • A Study in Customer Relationship Centers in Morocco
  • Context and Field of Research
  • From a Digital Employer Branding Mastered by Companies ….
  • … to the Integration of Employees into the Digital Employer Branding
  • Discussion
  • Conclusion
  • Notes
  • References
  • 5 Employer Branding and Social Media: The Case of World's Best Employers
  • Introduction
  • Theoretical Background
  • Literature Review
  • Data and Methodology
  • Analysis
  • Employer Value Propositions
  • Correspondence Analysis
  • Discussion and Managerial Implications
  • Conclusion and Future Research Recommendations
  • References
  • 6 Corporate Social Responsibility to Corporate Environment Ready: A Paradigm Shift to Organizational Branding
  • Introduction
  • Literature Review: A Brief Story
  • CSR by Indian Companies: An Overview of Selected Companies
  • Objectives of the Study
  • Research Methodology
  • Corporate Environment Ready Model
  • Carroll's Model
  • Halal's Model
  • Ackerman's Model
  • The Elements of the CER Model
  • Profit
  • Process
  • People
  • Planet
  • CSR and Four Factors
  • Findings
  • Suggestions
  • Conclusion
  • References
  • 7 Branding through Workforce
  • Introduction
  • Branding
  • Employee Branding
  • Definitions of Employee Branding
  • Process of Employee Branding
  • Internal Sources
  • External Sources
  • Importance of Psychological Aspects in Employee Branding
  • Employee Banding and Brand Image
  • Techniques for Employee Brand Image
  • Branding through Workforce
  • Limitation of Branding through Workforce
  • Conclusion
  • References
  • 8 Impact of Knowledge Management on Employee Satisfaction in Nepalese Banking Sector
  • Introduction
  • Literature Review
  • Methodology
  • Research Design
  • Population and Sample
  • Nature and Sources of Data
  • Instruments and Survey
  • Methods of Analysis
  • Demographic Profile of the Respondents
  • Results and Discussion
  • Testing the Measure Model
  • Checking the Measurement Model Means
  • Structural Model
  • Moderation Analysis.
  • Moderation effect of Gender on Knowledge Acquisition to Employee Satisfaction
  • Moderation effect of Gender on Knowledge Sharing to Employee Satisfaction
  • Moderation effect of Gender on Knowledge Creation to Employee Satisfaction
  • Moderation effect of Gender on Knowledge Storage to Employee Satisfaction
  • Moderation effect of Gender on Knowledge Retention to Employee Satisfaction
  • Discussion
  • Conclusion
  • Implications
  • Managerial Implications
  • Research Implications
  • Future Research Implications
  • References
  • 9 Strengthening Employer Branding with Corporate : Social Responsibility
  • Introduction
  • Employer Branding
  • Meaning and Definition
  • Internal Employer Branding
  • External Employer Branding
  • Employer Branding and Employee Gratification
  • Importance of EB
  • Strategic Activities of EB
  • Employer Value Propositions (EPV)
  • Linking with Campus
  • Motivational Factors
  • Creative Marketing Team
  • Feedback and Research
  • Statistics
  • Corporate Social Responsibility
  • Meaning and Definition
  • Company Act 2013
  • CSR Pillars
  • Corporate Social Responsibilities toward Various Stakeholders
  • Corporate Social Responsibility and Branding
  • Employer Branding and Corporate Social Responsibility
  • Concept
  • Relationship between EB and CSR
  • Significance of EB and CSR
  • Increase Organizational Social Behavior and Strengthen the Employer-Employee Relation
  • Boost Employee Identity with the Organization
  • Enhance Employee Retention and Organizational Assurance
  • Develop Employee Engagement and Performance
  • More Appealing Company Culture to Prospective Employees
  • Facts and Figures
  • Signaling Theory
  • Social Identity Theory
  • Conclusion
  • Notes
  • References
  • 10 Enhancing Employee Happiness: Branding as an Employer of Choice
  • Introduction
  • Theoretical Background and Literature Review.
  • Linking Perceptions of Organisational Virtuousness with Employer Branding
  • Linking Employee Happiness and Perceptions of Employer Branding
  • Linking Perceptions of Organisational Virtuousness and Employee Happiness
  • Mediating Role of Employee Happiness in the Link between the Perceptions of Organisational Virtuousness and Employer Branding
  • Methods
  • Sample and Procedure
  • Measures
  • Results
  • Hypotheses Testing
  • Discussion, Conclusion and Implications
  • Limitations and Future Directions
  • References
  • 11 Techno Innovative Tools for Employer Branding in Industry 4.0
  • Introduction
  • Employer Branding
  • Review of Literature
  • Employer Branding
  • Human Resource Management and Industry 4.0
  • Objective of the Study
  • Conceptual Framework
  • Conceptual Model: Integration of Technology in HR Functions for Enhancing Employer Branding in Industry 4.0
  • Conclusion
  • References
  • 12 Impact of Employer Branding on Customer Acquisitions and Retentions: A Case Study of Microsign Products
  • Introduction
  • Employer Branding
  • Corporate Image and Corporate Brand
  • Specially-abled
  • Microsign Products
  • Microsign History
  • Microsign Other CSR Activities
  • Literature Review
  • Specially-abled and CSR
  • Employer Branding
  • Corporate Image and Corporate Brand
  • Customer Acquisitions and Retentions
  • Microsign Specially-abled Workforce and CSR
  • Microsign Employer Brand
  • Corporate Image, Corporate Brand, Customer Acquisitions and Retentions
  • Conclusion
  • Contribution to Theory
  • Contribution to Practice
  • Limitations of the Study
  • Future Directions
  • References
  • Index
  • Index.

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