Step into the metaverse how the immersive internet will unlock a trillion-dollar social economy
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2022]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009668701006719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- About the Author
- Foreword
- Preface
- 2032
- Introduction
- Welcome to the Metaverse
- Chapter 1 The Future Is Immersive
- From Web 1.0 to Web 3.0
- From AR to VR to XR
- What Can the Metaverse Become?
- Six Characteristics of the Metaverse
- Interoperability
- Decentralization
- Persistency
- Spatiality
- Community-Driven
- Self-Sovereignty
- An Open Metaverse Means Freedom
- An Endless Blue Ocean
- Chapter 2 Creating an Open Metaverse
- Open vs. Closed
- The Hybrid Web
- An Open Economic System
- Chapter 3 Be Who You Want to Be
- The Rise of the Avatars
- Digital Fashion
- iCommerce
- A Cambrian Explosion of Identity
- Chapter 4 Be Where You Want to Be
- Virtual Worlds
- Gaming in the Metaverse
- Sports in the Metaverse
- Media and Entertainment in the Metaverse
- Education in the Metaverse
- Power to the Creators
- Chapter 5 Unbounded Creativity for Brands
- Beyond flash
- The Power of an Immersive Community
- Endless New Touchpoints
- Continuous and Real-Time Insights
- Increased Sustainability
- Virtual World Considerations
- The Era of Experience Marketing
- Creativity, Community, and Co-Creation
- Chapter 6 Exponential Enterprise Connectivity
- A Changing World
- The Future of Immersive Work
- The Metaverse Job Market
- How to Get Started
- Digital Twins
- The Role of Governments
- Chapter 7 The Creator Economy
- A Vibrant Metaverse Economy
- Why Tokens Matter
- Challenges of NFTs
- Digital Real Estate
- Economic Mechanisms
- From DeFi to MetaFi
- Chapter 8 Digitalism in the Metaverse
- Technology Is Neutral
- Dangers of the Metaverse
- The Datafication of Everything
- Privacy Is an Illusion
- Abuse, Harassment, and Illegal Content
- Imposter Avatars
- Data Security
- Increased Inequality
- Bad Bots Controlling the Web.
- Increased Polarization
- Biased AI
- Health Issues
- Verification, Education, and Regulation
- Verification
- Education
- Regulation
- Surveillance or Empowerment
- Chapter 9 The Future of the Metaverse
- BCI: The Future of Immersive Experiences
- A Renaissance of Art, Creativity, and Innovation
- Epilogue
- Acknowledgments
- References
- Index
- EULA.
