Cita APA (7a ed.)

Armstrong, G. a., Kotler, P., & Opresnik, M. O. (2020). Marketing: An introduction (Fourteenth edition, Global edition.). Pearson.

Cita Chicago Style (17a ed.)

Armstrong, Gary author, Philip Kotler, y Marc O. Opresnik. Marketing: An Introduction. Fourteenth edition, Global edition. Harlow, England: Pearson, 2020.

Cita MLA (9a ed.)

Armstrong, Gary author, et al. Marketing: An Introduction. Fourteenth edition, Global edition. Pearson, 2020.