Cita APA (7a ed.)

ProQuest Ebook Central issuing body, Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (Twelfth, global edition.). Pearson.

Cita Chicago Style (17a ed.)

ProQuest Ebook Central issuing body, Leon G. Schiffman, y Joseph Wisenblit. Consumer Behavior. Twelfth, global edition. Harlow, England: Pearson, 2019.

Cita MLA (9a ed.)

ProQuest Ebook Central issuing body, et al. Consumer Behavior. Twelfth, global edition. Pearson, 2019.