Sustainable Marketing and Strategy

Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated...

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Detalles Bibliográficos
Otros Autores:	Au-Yong-Oliveira, Manuel (Editor), Sousa, Maria José (Otro)
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Basel MDPI - Multidisciplinary Digital Publishing Institute 2022
Materias:	Development economics & emerging economies new ways of working performance structural equation modeling work engagement scale validation SEM wine storytelling wine tasting excitement wine involvement winescape employer branding affective commitment talent management strategy personal marketing franchising franchisor global expansion case study cross-listing financial leverage R&D investment corporate sustainability systematic literature revision content community sustainable marketing SMIs marketing consumer advice network opinion leaders network structure sustainability supply chain purchasing policies coffee business and production Delta Cafés Grupo Nabeiro sustainable business sustainable practices food safety buying process agrifood products
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009666906506719