Empire of Direct Mail : How Conservative Marketing Persuaded Voters and Transformed the Grassroots

Empire of Direct Mail How Conservative Marketing Persuaded Voters and Transformed the Grassroots

"The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Takahito Moriyama examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but...

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Detalles Bibliográficos
Otros Autores: Moriyama, Takahito, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Lawrence, Kansas : University Press of Kansas 2022
[2022]
Edición:1st ed
Materias:
Viguerie, Richard A.
Republican Party (U.S. : 1854- )
Republican Party (U.S. : 1854- ) > History.
Politics and government.
Political consultants.
Direct-mail fund raising.
Conservatism.
Campaign literature.
Advertising, Political.
Advertising, Direct-mail.
POLITICAL SCIENCE > Political Process > Elections.
Conseillers politiques > États-Unis.
Conservatisme > États-Unis > Histoire > 20e siecle.
Campagnes electorales > Documentation > États-Unis > Histoire > 20e siecle.
Collecte de fonds par la poste > États-Unis > Histoire > 20e siecle.
Publicite directe > États-Unis > Histoire > 20e siecle.
Publicite politique > États-Unis > Histoire > 20e siecle.
Political consultants > United States.
Conservatism > United States > History > 20th century.
Campaign literature > United States > History > 20th century.
Direct-mail fund raising > United States > History > 20th century.
Advertising, Direct-mail > United States > History > 20th century.
Advertising, Political > United States > History > 20th century.
United States.
États-Unis > Politique et gouvernement > 1945-1989.
United States > Politics and government > 1945-1989.
direct mail;media;advertising;New York;conservatism;the New Right;Richard Viguerie;Paul Weyrich;George Wallace;Ronald Reagan
History.
Electronic books.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009664720706719
Tabla de Contenidos:
  • The rise of political consultants
  • The development of political direct mail
  • The presidential election of 1964
  • After Goldwater
  • Debates over campaign finance reform
  • The formation of the New Right.

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