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This book provides a comprehensive overview of e-commerce, focusing on the utilization of the internet as a sales channel. It covers various aspects of online commercial relationships, including B2C, B2B, and C2C models, and discusses the benefits and challenges of conducting business electronically...

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Detalles Bibliográficos
Autor principal: Arenal Laza, Carmen (-)
Formato: Libro electrónico
Idioma:Castellano
Publicado: Madrid : Editorial Tutor Formación 2021.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009662217106719

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