| Sumario: | This book provides a comprehensive overview of e-commerce, focusing on the utilization of the internet as a sales channel. It covers various aspects of online commercial relationships, including B2C, B2B, and C2C models, and discusses the benefits and challenges of conducting business electronically. The book emphasizes the importance of e-commerce for small and medium-sized enterprises (SMEs) and offers guidance on establishing effective online sales strategies. Topics such as web design, online marketing, consumer behavior, and digital payment methods are explored in detail. The book is intended for business professionals and entrepreneurs seeking to enhance their online sales capabilities.
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