Public relations : theory and practice

Public relations theory and practice

The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.

Detalles Bibliográficos
Otros Autores: Johnston, Jane, 1954- editor (editor), Sheehan, Mark, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: London, England ; New York, NY : Routledge, Taylor & Francis Group [2014]
Edición:4th ed
Materias:
Public relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009661630706719
Tabla de Contenidos:
  • Front cover
  • Title page
  • Contents
  • Contributors
  • Preface
  • Part 1. Foundations of public relations
  • 1. An overview of public relations
  • 2. A brief history of public relations in Australia and New Zealand
  • Part 2. Process and application of public relations
  • 3. Research and evaluation
  • 4. Strategy and planning
  • 5. Tactics
  • 6. Media relations
  • 7. Social media
  • 8. Integrated marketing communication
  • Part 3. Working with key publics and fields of practice
  • 9. Corporate public relations and investor relations
  • 10. Government and political public relations
  • 11. Community engagement and the third sector
  • 12. Internal communication
  • Part 4. Navigating the challenges of public relations
  • 13. Crisis and issues management
  • 14. Law for public relations professionals
  • 15. Ethical practice
  • Glossary of theories
  • Index.

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