Marketing channel strategy : an omni-channel approach

Marketing channel strategy an omni-channel approach

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...

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Detalles Bibliográficos
Otros Autores: Palmatier, Robert W., autor (autor), Sivadas, Eugene, autor, Stern, Louis W., 1935- autor, Ansary, Adel I., autor
Formato: Libro
Idioma:Inglés
Publicado: New York ; London : Routledge Taylor & Francis Group 2020
Edición:Ninth edition
Materias:
Canals de distribució comercial
Màrqueting > Direcció i administració.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009660739506719
Tabla de Contenidos:
  • The omni-channel ecosystem
  • Channel basics
  • Channel power
  • Channel relationships
  • Channel conflict
  • Retailing structures and strategies
  • Wholesaling structures and strategies
  • Franchising structures and strategies
  • Channels and international markets
  • End-user analysis: segmentation and targeting
  • Omni-channel strategy.

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