Marketing channel strategy an omni-channel approach
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...
| Otros Autores: | , , , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Routledge Taylor & Francis Group
2020
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| Edición: | Ninth edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009660739506719 |
