Cita APA (7a ed.)

Palmatier, R. W., Sivadas, E., Stern, L. W., & Ansary, A. I. (2020). Marketing channel strategy: An omni-channel approach (Ninth edition.). Routledge Taylor & Francis Group.

Cita Chicago Style (17a ed.)

Palmatier, Robert W., Eugene Sivadas, Louis W. Stern, y Adel I. Ansary. Marketing Channel Strategy: An Omni-channel Approach. Ninth edition. New York ; London: Routledge Taylor & Francis Group, 2020.

Cita MLA (9a ed.)

Palmatier, Robert W., et al. Marketing Channel Strategy: An Omni-channel Approach. Ninth edition. Routledge Taylor & Francis Group, 2020.