The new rules of marketing & PR how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in soci...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
[2022]
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| Edición: | Completely revised and updated eighth edition |
| Colección: | ProQuest EBook Central.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009660440206719 |
Tabla de Contenidos:
- The old rules of marketing and PR are ineffective in an online world
- The new rules of marketing and PR
- Reaching your buyers directly
- Social media and your targeted audience
- The content-rich website
- Marketing and PR in real time
- Artificial intelligence and machine learning for marketing and PR
- You are what you publish: Building your marketing and PR plan
- Growing your business: How marketing and PR drive sales
- Strategies for creating awesome content
- How to write for your buyers
- Social networking as marketing
- Blogging to reach your buyers
- An image is worth a thousand words
- Video and your buyers
- Audio content via podcasting and social audio
- How to use news releases to reach buyers directly
- Your newsroom: A front door for much more than the media
- The new rules for reaching the media
- Newsjacking your way into the media
- Search engine marketing
- Make it happen.
