The conversion code capture Internet leads, create quality appointments, close more sales
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
[2022]
|
| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009660439906719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Preface: The Global Impact of The Conversion Code and What's New in the Second Edition
- Introduction: How I Created The Conversion Code
- Disclaimer: How to Read The Conversion Code
- How You Should Crack The Conversion Code
- The Conversion Code Creeds
- Section I How to Do Marketing That Attracts High-Quality Leads
- Chapter 1 The Biggest Challenges Facing Marketing and Sales (Plus What Happens When You Crack The Conversion Code)
- Chapter 2 How to Use Your Website to Attract High-Quality Leads
- How to Know If Your Website Is Working
- How to Build a Website That Builds Trust and Captures Leads
- How to Quickly Turn Your Website into a Lead-Generating Machine
- Proven Ways to Capture Leads on Your Website without Being (Too) Annoying
- The Impact of Personalization on Lead Conversion
- The Impact of Live Chat on Lead Conversion
- Chapter 3 How to Build Landing Pages That Capture High-Quality Leads
- The Microwave Mindset
- Nine Key Elements Every Landing Page Should Include
- Landing Page-Less Leads
- Chapter 4 Blogging for Business (How to Write Blog Posts That Generate High-Quality Leads)
- The Impact of Taking Blogging Seriously
- The Robots Can Write
- What Top-Performing Blog Posts Include
- How I Turn Every Blog Post into a Dozen Additional Pieces of Content
- What Should You Blog About?
- Guest Blogging
- Your Content Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines
- Chapter 5 How to Optimize Your Content for Lead Generation, Social Media, and Search Engines
- Optimizing Your Content for Lead Generation
- Nine Examples of Lead Magnets for Your Landing Pages
- Do Not Overthink What Your Lead Magnets Should or Could Be
- Optimizing Your Content for Social Media
- Optimizing Your Content for Google AKA SEO.
- Should You Focus on Ads, Marketing, or Brand?
- Chapter 6 Advanced Facebook Marketing and Advertising Techniques That Generate High-Quality Leads
- Facebook Profile Pro Tips
- Facebook's Algorithm
- The Top Four Reasons Why We See What We See in Our Facebook (and Other Social Media) Newsfeeds
- Where to Find Great Content to Share from Your Facebook Profile
- Timing and Frequency That Get the Maximum Impact for Your Facebook Posts
- Thanks, Chris, I Appreciate That
- HBD = WTF
- Get More Comments, Right Now
- Facebook Fishing: How to Book Three Appointments Right Now (and Every Day) Using Messenger
- People Are Sharing-Here's a Clever Way to Show You Care
- Rebumping Old Posts Using "On This Day"
- Comments Are King
- Finding Leads Using Facebook Groups
- How Do You Find People to Join Your Group or Groups to Join?
- Do You Need a Facebook Page?
- Facebook Ads That Work
- Demand Generation versus Demand Fulfillment
- The Essentials of Running a Great Facebook Ad
- The Perfect Facebook Funnel
- C3 Facebook Ads
- Three Facebook Ad Audiences You Must Use
- Determining Your Ad Budget
- Facebook Ad Conversion Rates
- How to Tell If a Facebook Ad Is Working (or Know When to Stop It)
- What Is the Perfect Number of Times Someone Should See Your Facebook Ad?
- Five Facebook Ad Types Everyone Should Use
- Simple Strategies (beyond Facebook) That Drive Massive Traffic and Leads to Your Website and Landing Pages
- How to Choose What You Should Focus On
- Chapter 7 Using Google PPC (Adwords) to Capture High-Quality Leads
- Chapter 8 How to Use Videos (and YouTube) to Attract and Convert Leads
- The Impact of the Type of CTA in a Video on Conversion Rate
- The Impact of When the CTA in a Video Occurs on Conversion Rate
- How Long Should Your Videos Be?
- The YouTube Trifecta
- YouTube Ads for Traffic, Leads, and Brand Building.
- How to Know If Your YouTube Videos Are Any Good
- Live Streaming
- Streaming Service Ads (AKA Modern TV Commercials)
- Webinars and Screen Recordings
- Video Editing Tools
- Start with Dessert
- Chapter 9 How to Get the Most out of Twitter
- How to Know If People Like What You Tweet
- The Power of Twitter Threads
- Twitter Ads
- Chapter 10 How to Use Instagram to Attract High-Quality Leads (and Raving Fans)
- Instagram Stories
- Instagram Reels
- How To Get More Instagram Followers
- It Really Does Go Down in the DM
- Instagram Carousels and Tweetagrams
- Instagram Ads
- Chapter 11 It's TikTok Time
- What Works the Best on TikTok?
- Chapter 12 How to Use LinkedIn for Maximum Impact (in Minimal Time)
- LinkedIn R and R
- Chapter 13 Audio Is Everywhere (How to Take Advantage of It)
- Chapter 14 Influencer Marketing Matters
- Chapter 15 Get the Most out of Your Marketing and Convert More Leads Using Retargeting
- Section II How to Find and Follow Up with the Highest-Quality Leads That Are the Most Likely to Convert
- Chapter 16 Amazing Sales Tools That Will Increase Your Lead Conversion Rate
- Increase Your Lead Conversion Rate by Improving Your Conversations
- Have Better Sales Meetings and One-on-Ones
- Take Better Notes During Sales Coaching
- Run Sales Contests That Increase Effort and Results
- Learn What Matters the Most to Someone Who Is Considering Hiring You
- Give Credit Where Credit Is Due
- Chapter 17 Should You Use an ISA or an AI Chatbot to Follow Up with Leads?
- Chapter 18 How to Achieve the Highest Lead Conversion Rate Possible
- How Lead Response Time Impacts Conversion
- Best Days and Times to Follow Up with Leads
- How Many Times Should You Follow Up with a Lead?
- Chapter 19 How to Convert Leads Using Text Messages
- Chapter 20 How to Use Automated Email Campaigns to Convert Leads.
- Chapter 21 Expert Email Marketing Tips That Build Your Brand and Convert Leads
- When and How Often Should You Send Emails?
- How to Get the Highest Open and Click-Through Rate
- Advanced Email Tactics and Templates
- How to Track Which Emails Work Best
- Pick Up the Damn Phone
- Chapter 22 How to Find and Convert the Hottest Leads Using User Tracking and Triggered Messages
- Section III The Billion-Dollar Sales Script
- Chapter 23 Welcome to the Boiler Room
- Chapter 24 The Pre-Call Stalk
- The Two-Step "Stalk"
- Professional Lead-Stalking Tools
- Chapter 25 How to Have a Perfect First Minute on a Sales Call with a Lead
- How to Gain Control Over the Call(er) with One Simple Sentence
- How to Get around Brick Wall Statements
- Chapter 26 The Digging Deep Technique
- Questions That Make It Impossible for a Lead to Say No
- The Digging Deep Technique
- Curiosity Is King
- Chapter 27 How to Quickly Get a Lead to Trust You
- Chapter 28 Proactively Uncovering Objections
- Chapter 29 How to Start Closing Using the Five Yeses
- The Five Yes Technique
- Chapter 30 The Perfect Sales Pitch
- Always Be Closing
- Chapter 31 Exactly What to Say When You Transition from Pitching to Closing
- Chapter 32 How to Close
- Step One: The Trial Close
- Step Two: The Slot Close
- Chapter 33 How to Overcome Objections
- Buying Questions versus Objections
- ARCing
- Using ARC to Overcome Objections
- Chapter 34 Preferred Additional Outcomes (What to Do When You Can't Close Someone)
- Chapter 35 What to Say after They Say Yes
- Chapter 36 How to Get the People You Close to Send You High-Quality Referral Leads
- Bonus Chapter Analytics: How to Track the Metrics That Matter (and What to Do Based on the Data)
- Website Metrics That Matter
- Landing Page Metrics That Matter
- Social Media Metrics That Matter.
- Email Marketing Metrics That Matter
- Sales Metrics That Matter
- In Closing
- About the Author
- Notes
- Index
- EULA.
