Get to Aha! Discover Your Positioning DNA and Dominate Your Competition (Audio Book)
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company’s precise position in the marketi...
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| Idioma: | Inglés |
| Publicado: |
McGraw-Hill
2017.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657506406719 |
| Sumario: | From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company’s precise position in the marketing landscape, using the author’s DNA-based methodology—and shows them how to use this positioning to guide successful branding efforts that will build market momentum and crush the competition. |
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| Descripción Física: | 1 online resource (1 video file, approximately 6 hr., 40 min.) |
| ISBN: | 9781260122091 |
