APA (7th ed.) Citation

Kerner, N., Pressman, G., & Heller, J. (2009). Chasing cool: Standing out in today's cluttered marketplace. Tantor Media.

Chicago Style (17th ed.) Citation

Kerner, Noah, Gene Pressman, and Johnny Heller. Chasing Cool: Standing Out in Today's Cluttered Marketplace. [Old Saybrook, Conn.]: Tantor Media, 2009.

MLA (9th ed.) Citation

Kerner, Noah, et al. Chasing Cool: Standing Out in Today's Cluttered Marketplace. Tantor Media, 2009.