Death to all sacred cows
Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because ... well ... that's the way they...
Autor principal: | |
---|---|
Otros Autores: | |
Formato: | Grabación no musical |
Idioma: | Inglés |
Publicado: |
[United States] :
Tantor Media, Inc. : Made available through hoopla
2008.
|
Edición: | Unabridged |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657494406719 |