APA (7th ed.) Citation

Siggelkow, N., Terwiesch, C., & Marantz, D. (2020). Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. Findaway World.

Chicago Style (17th ed.) Citation

Siggelkow, Nikolaj, Christian Terwiesch, and David Marantz. Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. Findaway World, 2020.

MLA (9th ed.) Citation

Siggelkow, Nikolaj, et al. Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. Findaway World, 2020.