A customer-oriented manager for B2B services principles and implementation
The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to th...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Hoboken, New Jersey :
ISTE Ltd
[2022]
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| Colección: | Innovation, entrepreneurship and management series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657468506719 |
