True story how to combine story and action to transform your business
The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
| Other Authors: | , |
|---|---|
| Format: | Nonmusical Recording |
| Language: | Inglés |
| Published: |
Prince Frederick :
HighBridge Audio
2014.
[Minneapolis, Minn.] : [2014] |
| Edition: | Unabridged |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657437806719 |
| Summary: | The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. |
|---|---|
| Item Description: | Unabridged. |
| Physical Description: | 1 online resource (1 audio file) |
| Playing Time: | 06:35:57 |
| Format: | Requires the Libby app or a modern web browser. |
| ISBN: | 9781622314591 |
