Cita APA (7a ed.)

Nanigian, G., & Rowat, G. Why People Buy: The Real Reason Features and Benefits Selling Doesn't Work. Gildan Media.

Cita Chicago Style (17a ed.)

Nanigian, Greg, y Graham Rowat. Why People Buy: The Real Reason Features and Benefits Selling Doesn't Work. Gildan Media.

Cita MLA (9a ed.)

Nanigian, Greg, y Graham Rowat. Why People Buy: The Real Reason Features and Benefits Selling Doesn't Work. Gildan Media.