Third Screen, The : The Ultimate Guide to Mobile Marketing
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback....
| Otros Autores: | , |
|---|---|
| Formato: | Grabación musical |
| Idioma: | Inglés |
| Publicado: |
Gildan Audio
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657410106719 |
