The innovator's method bringing the lean startup into your organization
"A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing ho...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston :
Harvard Business Review Press
[2014]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657405206719 |
Tabla de Contenidos:
- The innovator's method
- Leadership in the age of uncertainty
- Insight : savor surprises
- Problem : discover the job-to-be-done
- Solution : prototype the minimum "awesome" product
- Business model : validate the go-to-market strategy
- Master the pivot
- Scale it
- Making the innovator's method work for you
- Turn uncertainty into opportunity
- Appendix. An overview of the innovator's method.
