The digital transformation playbook rethink your business for the digital age
Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the wo...
| Other Authors: | , |
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| Format: | Nonmusical Recording |
| Language: | Inglés |
| Published: |
[Old Saybrook (Conn.)] :
Tantor Audio
2018.
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| Edition: | Unabridged |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657393306719 |
| Summary: | Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. |
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| Physical Description: | 1 online resource (1 audio file (10 hr., 03 min., 40 sec.)) |
| ISBN: | 9781977392466 |
