Shift transform motion into progress in business
"Pretty much every business today is trying to deliver the best and most inclusive customer experience for their customers because it is seen as being a source of sustainable competitive advantage for the businesses that can achieve it, and Merkle is very much at the core of making this happen...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Chichester, West Sussex:
Wiley
2022.
Chichester, West Sussex, England : [2022] |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657387606719 |
Table of Contents:
- Foreword vii Acknowledgments xi Introduction: Rocking Horses Don't Belong in Boardrooms 1 Part One Principal 13 1 The Peppered Moth 17 2 The Chicken KPI 31 3 The Queen's Gambit 59 Part Two The Crew 103 4 Make Every Shot Count 107 5 Row the Boat in Time 141 Part Three The Season 169 6 Turn Headwinds into Tailwinds 173 7 It Will Rain on Your Parade 195 8 Go for the Albatross 235 Conclusion 265 Epilogue 271 About the Authors 279 Index 285
