Small is the new big and other riffs, rants, and remarkable business ideas
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning ou...
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| Formato: | Grabación no musical |
| Idioma: | Inglés |
| Publicado: |
[Minneapolis, Minn.] :
HighBridge Co
2006.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657385806719 |
