Positioning The Battle for Your Mind (Audio Book)
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competi...
| Otros Autores: | , |
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| Formato: | Grabación de sonido |
| Idioma: | Inglés |
| Publicado: |
McGraw-Hill
2000.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657365806719 |
