On second thought [outsmarting your mind's hard-wired habits]
Our brains are marvels, hard-wired by millions of years of evolution to boast a number of mental shortcuts, biases, and tricks that allow us to negotiate our complicated lives without overthinking every choice and decision we have to make. Unfortunately, those ancient shortcuts don't always wor...
Autor principal: | |
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Otros Autores: | |
Formato: | Grabación no musical |
Idioma: | Inglés |
Publicado: |
Old Saybrook :
Tantor
2013.
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Edición: | Unabridged |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657353306719 |
Tabla de Contenidos:
- Part 1: The body in the world. The visceral heuristic: cold shoulders and clean hands
- The visionary heuristic: hills and home runs
- The momentum heuristic: intuitive physics
- The fluency heuristic: the power of penmanship
- The mimicry heuristic: feeling your inner ape
- The mapmaker heuristic: getting away from it all
- Part 2: Numbers in our neurons. The arithmetic heuristic: "for just pennies a day"
- The scarcity heuristic: supply and desire
- The anchor heuristic: why things cost $19.95
- The calorie heuristic: "will work for food"
- The decoy heuristic: please don't make me choose
- The futuristic heuristic: a wrinkle in time
- Part 3: how the mind makes meaning. The design heuristic: simplicity and purpose
- The foraging heuristic: exploring and exploiting
- The caricature heuristic: engineering prejudice
- The cooties heuristic: contagion and magical thinking
- The naturalist heuristic: back to the garden
- The whodunit heuristic: murder and mortality
- The grim reaper heuristic: loneliness and zealotry
- The default heuristic: not to decide is ...