El branding de ciudad: la promoción del modelo Barcelona y su proyección como marca
The proposed thesis forms part of the Barcelona model critical analysis frorn a perspective that considers its theoretical formulation and interprets its diffusion, and the role that architecture and tourism play in legitimizing its ¡mage as a brand. The research exam¡nes a novel approach in urban s...
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| Format: | Thesis |
| Language: | Castellano |
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[Barcelona] :
Universitat Politècnica de Catalunya
DL 2014
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| Online Access: | Accés lliure (UPCommons) Accés lliure |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009655631206719 |
