The Symbiotic relationship of social media content creation and consumption: a mood management and selective exposure theory perspective

Bibliographic Details
Main Author: Saleem, Fathima Zahara (-)
Corporate Author: Universitat Ramon Llull. ESADE-BS - Màrqueting, Operacions i Finances (-)
Other Authors: Iglesias, Oriol, dir (Conductor), Kozinets, Robert V., 1964-
Format: Thesis
Language:Inglés
Published: [Barcelona] : Universitat Ramon Llull DL 2014
Subjects:
Online Access:Accés lliure
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009655628706719
Description
Physical Description:1 recurs electrònic (197 p.)