Firm competitive advantage through relationship management : a theory for successful sustainable growth

Firm competitive advantage through relationship management a theory for successful sustainable growth

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...

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Detalles Bibliográficos
Otros Autores: Deszczyński, Bartosz, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland AG [2021].
Colección:Palgrave pivot
Materias:
Customer relations > Management.
Success in business.
Customer Relationship Management
Management
Business Strategy/Leadership
Project Management
Business Strategy and Leadership
relationship management
business ethics
corporate social responsibility
strategy
leadership
Resource-Advantage Theory
value creation
Service Profit Chain
Open Access
Customer services
Management & management techniques
Business strategy
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009654004906719
Tabla de Contenidos:
  • Intro
  • Preface
  • References
  • Acknowledgements
  • Contents
  • Abbreviations
  • List of Figures
  • List of Tables
  • Chapter 1: Research on the Competitive Advantage of the Firm
  • 1.1 Dominating Schools of Strategic Management
  • 1.2 The Discourse on the Locus of Competitive Advantage
  • References
  • Chapter 2: Theoretical Foundations of the Relationship Management Mid-Range Theory
  • 2.1 The Domain of Relationship Management
  • 2.2 The Boundaries of RM Mid-Range Theory
  • References
  • Chapter 3: Relationship Management Maturity
  • 3.1 The Design and Introductory Steps of RM Maturity Conceptualization
  • 3.2 The Strategic Dimension of RM Maturity
  • 3.3 The Processual and ICT Dimensions of RM Maturity
  • References
  • Chapter 4: Validating the Relationship Management Maturity Concept
  • 4.1 The Design of a Research Tool on RM Maturity
  • 4.2 Analytical Strategy
  • 4.3 The Empirical Results on RM Maturity and Competitive Advantage
  • References
  • Chapter 5: Developing the Relationship Management Upper Mid-Range Theory
  • 5.1 The Final Proposal of the RM Maturity Model and Its Practical Interpretation
  • 5.2 Relational Niche
  • 5.3 Illustrative Examples of RM Practice
  • References
  • Final Note
  • References
  • Index.

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