Firm competitive advantage through relationship management : a theory for successful sustainable growth

Firm competitive advantage through relationship management a theory for successful sustainable growth

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...

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Bibliographic Details
Other Authors: Deszczyński, Bartosz, author (author)
Format: eBook
Language:Inglés
Published: Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland AG [2021].
Series:Palgrave pivot
Subjects:
Customer relations > Management.
Success in business.
Customer Relationship Management
Management
Business Strategy/Leadership
Project Management
Business Strategy and Leadership
relationship management
business ethics
corporate social responsibility
strategy
leadership
Resource-Advantage Theory
value creation
Service Profit Chain
Open Access
Customer services
Management & management techniques
Business strategy
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009654004906719

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