Kotex, Kleenex, Huggies : Kimberly-Clark and the Consumer Revolution in American Business

Kotex, Kleenex, Huggies Kimberly-Clark and the Consumer Revolution in American Business

Detalles Bibliográficos
Autor principal: Heinrich, Thomas, 1963- (-)
Otros Autores: Batchelor, Bob
Formato: Libro electrónico
Idioma:Inglés
Publicado: Columbus : Ohio State University Press 2004.
Colección:Historical perspectives on business enterprise series.
Materias:
Kimberly-Clark Corporation > History.
Consumer behavior > United States > Case studies.
Sanitary supply industry > United States > History.
Electronic books.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009649820406719
Tabla de Contenidos:
  • Origins and growth, 1872-1916
  • The rise of consumer nondurables
  • The great depression
  • In the mainstream : expansion and crisis, 1940s-1971
  • "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
  • Product diversification and corporate strategy.

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